Awestruck Kevin thought it would be a good idea to do a recap of 2013 so he, Ani-Nation, Duelist and myself recorded a round-table discussion in our usual Absolution Sessions format. We recap 2013 by talking about the good, the bad and the so-so. We also discuss what’s coming soon and give our hopes and predictions for the block in 2014. Hit the jump for the video. Hope you enjoy it!
Advertising is vital to the life of a network, whether we like it or not. And the only reason Toonami was able to deliver the goods every week was because of the ads that ran for eight-to-nine minutes of each thirty-minute programming block. The thing is, if you look at a bunch of anime episodes you’ll see that they typically run just about 24 minutes. So where did those extra three minutes of advertising on Toonami come from? Well, aside from content edits in the actual show itself, that time was created thanks to the modified intros that Toonami used. Instead of the original 1:30 J-Pop extravaganzas, Toonami would fabricate :30 intros with totally different music and footage and use the saved time to hock Capri Suns.